Things They Carried Essay: The Living Dead :: Things They Carried Essays

The Living Dead in The Things They Carried I have done things that I am not proud of and some things that will never be mentioned in public again. In everything that I did wrong I tried to justify or make it seem to be less of a negative act. Tim O'Brien does not do this in his short story named "The Man I Killed." O'Brien instead gives the young Vietnamese man a history, a present, and a whole life. He does this by creating an elaborate story of teenage love, family conflict, and personal pride. O'Brien was a solider in the Vietnam War, fighting against the communism. He has wrote the book The Things They Carried, about his personal experiences as a solider. The environment that he was in was one of constant death and unending turmoil. Most of the death he writes about was concerning his fellow comrades. After seeing all this and the needless deaths of Vietnam civilians it should harden the heart of a fighting man. O'Brien seems to be different he is still powerfully effected by the gunning down of this young man, who belonged to the communist group. The death of the Vietnamese solider lingers in O'Brien's mind for what seemed like an eternity to him. He vividly recalls the shape of his body noticing the most minuet details. The deceased boy was considered to be a dainty young man, clean fingernails, light freckles on his forehead and a frail and fragile figure. O'Brien uses great detail in describing the body after multiple bullet wounds. He explains how the left cheek is peeled back, that the spinal cord was open through his neck, and of all things a gold ring on his right hand the third finger down. The gold ring is the point which Tim forges a young lover for the young man. From the frail image of his body, O'Brien deems the departed as a scholar who was at school when he met his young love of seventeen years old. O'Brien considers her to have an admiration for the narrow waist and cowlick that rose on the back of his head. the young scholar was a mathematician and enjoyed school. This scholar was unable to defend himself and was constantly picked on by the school yard bullies. He would pray at night with his mother for an end of the war.

Marketing and Full-service Pet Salon

Chapters 1-3 1)The public is becoming more aware of how marketers’ activities affect the welfare of consumers and society. As a result, more firms are working to -create a responsible approach to developing long-term relationships with customers and society 2)A Junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrains long-term survival, like most companies, depends on creating and maintaining satisfying exchange relationships 3)Which of the following statements about marketing environment forces is not correct? -They fluctuate slowly and thereby create threats to a firm’s marketing mix 4)Which of the following is not an example of the implementation of the marketing concept? -Burger King reduces the labor costs to produce its sausage-egg biscuits 5)Which one of the following statements by a company president best reflects the marketing concept? -We have organized out business to make certain that customers get what they want )Three basic forms that a product can take are -services, ideas, and goods 7)SunnyD is aimed at mothers with children under age 12. The mothers represent SunnyD’s -target market 8)Which of the following best describes the acceptance of the marketing concept by American organizations? -The marketing concept has yet to be fully accepted by all organizations 9)Greensprings Cemtery in upstate New York, Offers a full service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact†¦Ã¢â‚¬ ¦. The owners of the Greensprings Cemeteries are apparently operating under which of the following orientations? -Marketing Orientation 10) Marketing knowledge and skills -enhance consumer awareness and help provide people with satisfying goods and services A change in the minimum drinking age in any given state illustrates a change in the _____________ for Miler Brewing. -Marketing environment 12)Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly booka grooming appointment, obedience class, or overnight accomodation for their dog and cat†¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ Previously, Paws and Claws was most likely using which type of orientation? ?-sales 13)Which of the following is most likely to be an idea marketer? -abuse counselor 14)A physical product you can touch is a -good 15)Long-term relationships with profitable customers is the key objective of -customer relationship management 16)P aws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly booka grooming appointment, obedience class, or overnight accomodation for their dog and cat†¦. †¦Ã¢â‚¬ ¦. †¦.. The fact that Paws and Claws is open 24 hours each day is part of which marketing mix variable? -distribution 17)Resource deployment and coordination of functional areas of business are determined by -corporate strategy 18)A firm’s unique symbols, personalities, and philosophies compromise its -corporate strategy 19)The Acme Corporation is expanding operations into countries outside the U. S. To improve local managers’ responsiveness to local conditions, Acme’s senior management has decided to delegate decision-making authority further down the chain of command. Acme is decentralizing 20)Electronic marketing has greatly improved the ability of marketers to target individual customers. As a result, ma ny fell that marketing’s emphasis is shifting from share of market to share of -? customer 21)A ________ is created when a company matches its core competency to opportunities it has discovered in the marketplace. -competitive advantage 22)Starbucks is presently involved in a process of assessing marketing opportunites and resources, determining marketing objectives, re-defining marketing strategies, and developing guidelines for implementation and control. Thus, Starbucks is involved in -marketing planning 23)According to the text, a market is defined as -a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase these products. 24)Borders Books uses technology to help them identify specific customers, establish interactive dialogues with them to learn about their needs, and combine this information with their purchase histories to customize products to meet those needs. Borders Books is using the ________ approach. customer relationship management ? 25)A competitive advantage exists when a -firm matches a core competence to opportunities it has discovered in the marketplace. 26)The marketing plan is -a written document detailing activities to be performed to implement and control marketing actions 27)EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee ju mping, skydiving, and motorcross. Adrian Moss†¦ The information in EXperience Limited’s database could be best used to develop a CRM program 28)Harley-Davidson’s Harley Owner’s Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a ________ over other motorcycle manufacturers. -sustainable competitive edge 29)Which of the following is false with regard to customer lifetime value? -All customers have equal value to a firm 30)The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as -cash cows 31)A market opportunity results from the right combination of circumstances and timing that permit and organization to take action to reach a particular target market. EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, b ungee jumping, skydiving, and motorcross. Adrian Moss†¦ According to the BCG matrix, the hang-gliding and bungee jumping tours have been a _________ for EXperience Limited, while the skydiving and motorcross tours represent a ________. -cash cow; questionmark†¦ ? or star 33)A new U. S. utomobile company, Specialty Motors, was established in 2004. In 2008, a recession caused disposable income to decline, and the annual amount of dollars spent by consumers dropped drastically. Specialty Motors faced a problem of trying to determine whether the economy would turn toward prosperity or toward depression. No matter what happend, Specialty Motors was also worried†¦.. The income a consumer would use to purchase a Specialty Motors automobile is considered _______ income. -discretionary ? 34)____________ competitors provide very different products that satisfy the same basic customer need. Generic 35)Marketers who attempt to influence and change the various environmental forces have a _________ response to these forces. -proactive 36)Which of the following is not a reason that marketers try to maintain good relations with political officials? -Political officials can accept direct corporate compaign contributions. 37)More than half of the research of technology created is paid for by -the federal government 38)Meyer’s Sporting Goods, a national chain, has been doing business with Soljur Sports†¦. †¦Ã¢â‚¬ ¦ †¦. Where should he file a complaint? -Better Business Bureau? g 79 39)The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in -self-regulation 40))Meyer’s Sporting Goods, a national chain, has been doing business with Soljur Sports†¦. †¦Ã¢â‚¬ ¦ What action should the BBB take against Meyers if the complaint was substained and Meyers did not change the offending practice? -Issue a warning to consumers t hrough the local newspaper 41)Which of the following industries is most commonly regulated by state regulatory agencies? Utility companies 42)Why are marketers interested in consumers’ levels of disposable income? -It is a ready source of buying power 43)Consumers begin to become more price and calue conscious during periods of -recession 44)One way for corporations to attempt to influence the political environment is through -contributions to poilitical action committees 45)Marketers primarily focus their environmental analysis on ____ competitors. -brand 46)Which of the following are the most frequently sentenced organizational crimes? -fraud and antitrust violations 7)Companies that compete for the same limited financial resources of the same customers are known as _________ competitors. -total budget 48)When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its porducts from the competitors’ products, a ___________ str ucture exists in the competitive environment. -monopolistic competition 49)The best approach for a company to take when monitoring its competitors is -developing a system for gathering ongoing information about competitors. 50)The amount of money received through wages, rents, investments, pensions, and subsidies is called -income

Respose to “He-y, Come on Ou-t!” by Shinichi Hoshi Essay

What would a life be without sunshine or moonlight, without the sound of the wind rushing through the trees, the smell of crisp autumn air, or without the feel of dewy grass brushing our feet? Our environment gives us a source of peace, happiness and relaxation. But what about a life filled with ringing cell phones, angry bosses, tight deadlines and traffic jams? Living with these aggravations causes us stress, anger and chaos, but what are the benefits? Oh, but of course! How could I forget about money! People will go to any lengths for prosperity, even as far as destroying our precious environment. Shinichi Hoshi demonstrates this mania in his short story â€Å"He-y, Come on Ou-t!†. Upon the discovery of the infinite hole, we are first introduced to man’s willingness to sacrifice the Earth’s well-being. A concessionaire claims the hole with a profitable plot in mind and launches a vigorous campaign. â€Å"We’ve got a fabulously deep hole! Scientists say it’s at least five thousand meters deep! Perfect for the disposal of such things as waste from nuclear reactors!† (154), he chanted. Since it’s not environmentally safe to dispose of nuclear waste above ground, it must be perfectly harmless to put it in ground, right? I’d hoped that the villagers would object to this ridiculous arrangement, and they did. They balked at the idea until â€Å"it was explained that there would be absolutely no above-ground contamination for several thousand years and that they would share in the profits. Into the bargain, a magnificent road was built from the city to the village† (154). I am sadly disappointed in you, villagers. You are all in the mindset of â€Å"Oh, it won’t affect us for awhile, plus we’re getting money and a new road! What could be wrong with that?† Has it not occurred to you that even though you are benefiting from this proposal, that it might be causing harm elsewhere, in serious areas such as the environment? Of course not! As human beings we â€Å"dislike thinking about the eventual consequences† (155) and are extremely ambitious, therefore being much too preoccupied with our thoughts of success and growth. Our society has become so preoccupied with visions of wealth and expansion that we’ve failed to notice the state of our weakening environment. We are â€Å"concentrating solely on producing one thing after another† (155), no matter  the price the Earth is forced to pay. I have a hard time to believe that such an intelligent species could be so horribly ignorant about such a matter. Although some are aware of the way we are wrecking havoc against our planet, so little being done to protect our earth. We all need to realize that all of our selfish and inconsiderate deeds that we are pressing upon our planet will be back to haunt us. We are sitting in the driver’s seat, chattering away on our cell phones, too engrossed to spot the danger. In the blink of an eye we see the impending collision, but it’s too late. We are all so absorbed with dollar signs that we can’t appreciate Mother Earth’s true value. â€Å"The man, however, was gazing in id le reverie at the city’s skyline growing ever more beautiful, and he failed to notice† (155).

Criteria for Judging a Research Study †International Business (300 Level Course)

Criteria for Judging a Research Study – International Business (300 Level Course) Free Online Research Papers Criteria for Judging a Research Study International Business (300 Level Course) The article â€Å"Investigating the impact of international cosmetics advertising in China† is written by Bradley R. Barnes, who researches and lectures in marketing at Leeds University Business School, Philip J. Kitchen, who holds the Chair in Strategic Marketing and founded and directed the Executive MBA programme, and Graham Spickett-Jones, who is a lecturer in Marketing at Hull University Business School, and Qionglei Yu, who is Lecturer in marketing at the Hangzhou University of Commerce, China. The article is described in the International Journal of Advertising, 23, pp. 361-387, 2004 Advertising Association and published by the World Advertising Research Center. 1.Review of previous research 44 references from 1970 to 2001 are used for this article. The authors review these references and describe where these data or words come from. They research many literatures not only the field of Marketing of China but also the culture and history of China. In addition, among the authors, the expert in Marketing of China is included. Therefore, I think that their information of the previous research is enough. 2.Statement of the research problem and the purpose of the study They describe clearly their statement of the problem. Their purpose is Chinese women’s perception of international advertising from a Chinese cultural context. Currently, there is a crossroad between old customs and modern thinking in China. Chinese women experience a mixture of traditional culture and modern-world tendencies. On the other hand, they obtain great pleasure form the new power to make decisions regarding their appearance and status quo. The author says that although many experts researched and described about Chinese women’s perception, the contexts are somewhat scant and little has been concluded. That is the reason why they decided to do more researches. Their study is explanatory style and I can not see any predictive style and hypotheses in the article. 3.Description of the research procedures They describe clearly how the study was conducted. Firstly, they describe the background of Chinese people. For example, according to the article â€Å"Chinese people have a strong belief in a certain stereotypical model of the typical woman, and this accepted by the public.† â€Å"They experience great anxiety and a pressure to maintain the status quo (Afshar 1991).† Next, they describe literature review: factors influencing cosmetic advertising decisions in China. In this section, they explain what kind of advertising is effective approach. For example, international advertising approach which is used for all markets, localized approach which is changed by the area, or combination approach. Company should translate their original brand name into Chinese name or not because according this article, â€Å"China has a distinctive language and easy-to-pronounce and meaningful names are important for the initial stage in generating customer attention.† For example, C oca-Cola was translated into a Chinese name to get the attention of Chinese customer, which had the meaning of â€Å"tasty and happy† even though there is a little different form the meaning of the origin name. Third, they research the effective of back music. Fourth, they research the range of age of customers who are interested in the cosmetic. They limit the range of age from 20 to 35. Fifth, they research by using a questionnaire and break down it to six parts: Table 1 ‘Demographic†, Table 2 â€Å"Reference of brand name†, Table 3 â€Å"Reference for music and model’s ethnic origin†, Table 4 â€Å"Individual and reference groups†, Table 5 â€Å"Relationship appeal in advertisement† and Table 6 â€Å"Levels of influence associate with various media source.† Finally, they describe the result from their researches. 4.Flaws in procedural design First, although their research is clear and enough the purpose and procedure, their conclusion is ambiguous because the result of their data is ambiguous. Most data locate neutral which means that the participants answered ambiguously. Ambiguous answer is not always accurate. If they want to dodge their answer or do not have any idea, they would answer neutral position. I think that although Chinese people desire to change, they can not change back stage. Therefore, they can not answer clearly by nature characteristic. Finally, in this research, they could not describe their results strongly. In addition, they do not research by predictive style. If potential companies create advertising to sell something, the most necessary data would be future’s trend. Second, why their research limited from the age 20 to 35? When I asked my Chinese friends, they answered that the Chinese women of high class, who are the age from 40 to 60, also make up and also the Chinese women of all ages are interested in the base cosmetic and take care their face. My opinion is that they should create a questionnaire which has just three categories: Unimportant, Very important or no idea to Chinese people. If they do, they would be able to get clearer result than this research. In addition, they should expand the range of age. Cosmetic products include base goods which are lotion, milky lotion, massage cream etc. There products would be used by wider range Chinese women than that of this research. 5.Analysis of data After they gathered their questionnaire, they organize to six tables and one graph. Then they describe the result of their research obediently. 6.Results and discussion Finally they describe six results. First, the target of the range of age is from 20 -35 because they researched that the women are affected by the cosmetic advertising. Second, level of importance with language and the brand results ‘neutral’ opinion 43%. Therefore, they conclude that none of the respondents had a strong preference for the translation of international brand names into mandarin. Third, according to the preference for music, the number of respondents with a preference for either Western or Oriental models in cosmetics advertisements also express a ‘neutral’ attitude 43%. As a result of the findings, music is not considered critically important to Chinese female consumers. That means that they do not need to change or compose a new piece of music adjusted to Chinese tastes. (P378) Fourth, Chinese women are very sensitive when they evaluate cosmetic products because cosmetic products related to the issue of health and beauty. Therefore, Chinese women need Friends or opinions of specialists when they select their cosmetic products. Fifth, the result of the relationship appeal in advertisements is that the boyfriend/girlfriend or sister/sister relationship is most positive. Next, according to Saywell’s research, Mother/daughter relationship or husband/wife relationship is less attractive because these relationships are traditional types of relationship. As Chinese women desire new something, this research strongly express the present Chinese women. 7.References Current China change greatly. So, even though these references are relatively new, I can not say the references are complete. In addition, even this article may not be competing because Chinese economy progress rapidly. Some of the most important reference sources in the field is 8.Researcher reputation 9.General comments about the report It is clearly written an understandable. The strength is that the researchers are experts in Marketing and they have much information and knowledge. In addition, a Chinese expert of this field is included as a writer of this article. The weaknesses of the research are the only one woman researcher and only she is Chinese. Other researchers who have authority are men and not Chinese. My opinion is that they should have described more detail background about the interest of Chinese women in the cosmetic products. In addition, As China culture is high-context culture; they should have devised their questionnaire style. Research Papers on Criteria for Judging a Research Study - International Business (300 Level Course)Analysis of Ebay Expanding into AsiaDefinition of Export QuotasInfluences of Socio-Economic Status of Married MalesResearch Process Part OneAnalysis Of A Cosmetics AdvertisementEffects of Television Violence on ChildrenMind TravelThe Relationship Between Delinquency and Drug UseWhere Wild and West MeetHip-Hop is Art

The 5 Worst Ways to Hunt for a Job

The 5 Worst Ways to Hunt for a Job Doing everything right and still not getting the gig? Make sure you’re not breaking any of these five hard-and-fast rules before despairing. The problem could be your strategy! 1. Getting stuck in search enginesFor every online application you submit, try to find an ‘in’ somewhere instead. Troll your LinkedIn for personal connections. Reach out. Use your network. That direct introduction could be the difference between an online application and an actual interview. Instead of doing keyword job searches, sign up to get Job Matches based on your entire profile.2. Applying to everythingYou’re amazing and you’re versatile, but you’re not qualified for everything. Make sure you’re not applying blind to absolutely every job, no matter whether you are qualified. Or, if you don’t look right on paper but can make a case for yourself, try and reach out directly to the hiring manager. If you’re not matching up to job requirements, co nsider taking a class or honing a new skill for the next round of applications.3. Expecting a breakSure, you’re a fast learner. But sometimes a company wants to hire someone who can jump right in the ring. Being a â€Å"fast learner† is great, but don’t expect that that will always get you through the door. Focus your energy instead on convincing your interviewer why you’d actually be perfect for the job, rather than claiming you can catch up as you go along.4. Being too aggressiveOkay, we get it. You’re looking for work. But networking is networking. Allow time to build a relationship before sticking your resume in a new connection’s face. Try and build a real relationship before you start asking for favors- or a job!5. Calling too muchIf you haven’t heard anything, play it cool. A simple, respectful follow-up email checking on their decision-making timeline will do fine. There’s a difference between proactivity and desperatio n. Make sure you’re on the good side.If you’re guilty of any of these five faux pas, consider trying a new strategy. These common sense guidelines should be a productive start.5 Job Search Tactics You Should Stop Immediately

Assessing How Well Companies Manage Their Essay Example | Topics and Well Written Essays - 500 words

Assessing How Well Companies Manage Their - Essay Example If a firm pays its bills with a 30-day delay, 2/3 of its purchases will be paid for in the current quarter. 5/6 of its bills will be paid for in the following quarter. If its payment delay is 60 days, 1/3 of its purchases will be paid for in the current quarter. 2/3 of its bills will be paid for in the following quarter. The vice president's proposal of accepting consumer credit cards yields a higher contribution of $1,152,000 as compared to the sales manager's proposal of looser credit policies that yields a contribution of only $590,000. Therefore, Moorer Corporation would be better off under the vice president's proposal. Credit sales should not be abolished. Though credit sales would result in uncollectible accounts receivable, abolishing credit sales altogether would result in lost sales that might be more than the uncollectible accounts receivable. This is because it is common practice nowadays, especially in the sale of luxury consumer goods. 1. John Burton should develop a JIT inventory system. A JIT inventory system reduces in-process inventory and its associated cost (Just in time, n.d.). JIT manufacturing means making a good or service only when the customer, internal or external, requires it (Atkinson et al., 1996). The process is driven by a series of signals, or Kanban, that tell production processes to make the next part.

Critically discuss the role of place branding and promoting a country Essay

Critically discuss the role of place branding and promoting a country in international marketing - Essay Example Many people flock the city, since it has been branded as a place where people are satisfied from the wide range of entertainment spots. Secondly, place branding helps to improve the image of a place. This attracts other people in the international community, as they would like to be associated with the place. For example, Abu Dhabi in United Arab Emirates is considered one of the most developing cities in the world. The marketing has focused on ensuring the image of the city as a developing and enhancing city attracts many people across the globe (Moilanen and Rainisto, 2009:12). When investors note that the city is among the most developing cities, they are encouraged to engage in investments in the city. This creates a business hub that continues to attract many people across the world. Apparently, the image and identity of a place is enhancing the development of many cities across the world, as they have a particular point of focus. For example, the population of Abu Dhabi has been increasing rapidly, as many of the settlers are technocrats and investors. Place branding is a prudent approach in reducing price sensitivity, especially to customers. At times, the brand of a place is widely renown, which attracts a large number of investors, stakeholders, and customers (Baker, 2007:6). These stakeholders and customers have stakes in the place, since they have their priorities in order. As such, they have to engage in business and trade with the stakeholders in the city, as they need to satisfy their needs. Apparently, when a place is branded with a particular identity, the stakeholders and customers only focus on the identity of the place. Therefore, the marketing directs the focus of stakeholders on satisfying their interests, while other factors are neglected. For example, the customers will direct their focus on the products and place, while neglecting the price tags. As a result, the customers are prepared to incur premium costs in satisfying their needs.